What is RAI in advertising?
Tomorrow January 5, 2009 the national TV networks in France can no longer broadcast advertising after 20. Sarkozy wanted to measure and on which I totally agree, having followed the debate on the French papers and the reasons given.
would be most desirable in Italy, as now seems the RAI in effect for a commercial broadcaster is the amount of commercials, both for the quality of programs, both for the gradual abdication of the public service.
But the so-called "anomaly Berlusconi" this measure will never see the light, because there would be an outcry against the war from all sides interest of the Head of Government, the owner of Mediaset SpA and the three broadcast TV networks that belong to that group of companies. This will force us to see public money wasted to pay outrageously high salary in favor of presenters, artists and guests in the open market would be worth a tenth of what they can expect and receive, will force us to pay even the practice of allotment, through which parties Rai placed in their favorites, with substantial fees in respect of appointments insignificant or unnecessary, or even convenience, it will force us to support this bandwagon with the fee that allows the privileged few to enjoy any profit, while imposing to speakers State coverage of more frequent losses.
Someone lying or naive, says that advertising revenue with its allows RAI to not raise the rent, the truth is the exact opposite, since a fall in advertising revenues would require a drastic reduction of expenditure, the redefinition of the schedule programs, thinking about what it means today to make public service television broadcasting through the end of the duopoly regime that provides an alibi for not addressing Berlusconi's conflict of interest (excuse summarized in the phrase "Without my networks would be in a position of dictatorial regimes Information "). Less revenue
type Commercial surely would mean a decline in price competition and the end of a company's competitive state with private companies, which is a shameful situation and all Italian.
But the current situation is appropriate for parties who have a place to accommodate the recommended and settle accounts with those who advance favors; befits who thrives working in the undergrowth of this situation, agrees to the set of "artists, dancers & Dwarfs" having their gold mine, even without special talent; agrees to Berlusconi, for reasons mentioned above, because it takes higher advertising rates than in a fully competitive regime would collapse, decreasing also the richness of Mediaset Spa
This reasoning can enter the hard head of some voters? Never ever. Requires at least three logical and consequential steps, namely the requirement to make a creative and useful intelligence to progress. Those who vote in a certain way can not exceed two steps, and therefore do not understand anything about ethics, religion, foreign policy, economics and law.
At most a bit 'of sociology petty and the repetition of slogans like Tibetan mantra corny spoken by others, conceived by others and never quite understood.
those persons intelligence goes only to ensure the existence and exercise of those abilities (skills) characteristics of higher primates with opposable thumbs.
For that, not understanding anything, they are called "custodians of culture" (indeed, "kultura ")...
"Hasta la victoria siempre! El pueblo unido hamas serĂ be defeated!"
"be defeated" maybe not, but taken by the nose by a scoundrel of the moment suggests that the cyclic history, ah ... And how!
0 comments:
Post a Comment