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'll retail store can become a place of choice where to promote the consumption of green products and raise consumer awareness towards adoption of more sustainable lifestyles, as long as you choose to bid review, structure and mode of sales process. The advantages of this choice are not lacking: first, the ability to attract motivated and loyal customers, save on energy costs and operational expenses and become a reliable point of reference for its customers. Below we offer some insights helpful to those wishing to create a commercial venture based on the principles of sustainable business.
1. Carefully choose the type matching and
The first step is surely to choose the type and thus the range of our store. Based on the information we have available on our user base and commercial initiatives in the selected area can opt for membership in an organization structured franchise already, or choose an in-house .... If we decide to create a commercial venture on his own, the selection of the range would not be a problem are now available in all areas of sustainable product lines and all the leading manufacturers of consumer packaged goods companies offering products in green. In our shop we can choose to offer a selection of goods from different fields or specialize in a well-defined area such as: personal care, house cleaning, furniture and furnishings, clothing, gifts, office products, all unmarried key in green, of course. An alternative winner may also choose to open a small store offering organic food and / or to sell and promote local products or zero km.
2. The location has
The place where we decide to open the shop is important and his shrewd choice can further characterize our point of sale as environmentally friendly. As far as possible would be preferable to choose a location easily accessible by public transport, then very close to subway stations or bus, and if the budget allows, encourage small discounts and gifts with those who go to our store using sustainable forms of transport.
3. Sustainability from the structure and the ski shop
If the room we have available for our shop is owned, or rather, we decide to build "from scratch", it is useful to evaluate the opportunity to commit the resources in its construction or renovation in a "green". The adoption of sustainable building solutions, albeit necessitating an immediate investment, offer the advantage of increased property value and the ability to quickly retrieve what has been spent because of the savings from reduced energy consumption and reduce operating costs thereafter. E 'can then provide the local heat and sound insulation systems, use sustainable materials for floors and walls (they are already available such as coating materials resulting from recycling of other products), upgrading electrical systems and heating and / or packaging , also considering the adoption of systems for the production of energy from renewable sources. As for the lighting: make the most possible that natural and use high efficiency lighting systems (eg LEDs). And yet, the adoption of windows for energy efficiency, the use of paints, low VOC (volatile organic compounds) and solutions for saving and reusing water.
4. The interior design is a way to communicate in an immediate
The interior of a store are not only a practical necessity, also a form of instant communication of sustainable philosophy on which the store. For this reason it is important that their choice is in line with the positioning of our business. Also in this area are growing alternatives available to those who decide to furnish a store in a sustainable manner. The choice is certainly easier and faster to use furniture (shelves, sideboards, tables, chairs) used. If chosen with taste, perhaps creating a pleasant mix of styles, can provide a unique connotation to the store. Otherwise, the preference may fall on industrial solutions, but care for the environment such as the choice of shelves, counters and displays only made with wood from sustainable farming. Or choose furniture made from recycled cardboard honeycomb. The latter option is also growing among the large retail chains: some examples are Brums, Malo, Manas, the latter known Italian brand of footwear, furniture stores has made completely of cardboard, just like the boxes of shoes.
5. The importance of sustainable packaging
One of the most important to characterize how a business really sustainable is the proper management of the packaging of goods, to minimize the waste material produced by our activities and the use of paper and paperboard. So it's really important to reuse as much packaging as possible with which we are delivered the goods: use it to make new packaging or shipping the goods we sell. As for the ideal would be to offer those shopping bags made of recycled paper or cardboard post-consumer. Or encourage customers to bring your own bags to reuse.
6. Reduce-Reuse-Recycle or the review of internal processes would be a contradiction
sell eco-friendly and at the same time working in the store just by following sustainable practices. To avoid this, carefully examine all operations to be carried in your store to decide which processes or activities can be arranged in an innovative way with the aim of reducing their environmental impact and at the same savings in operating costs. Some examples: to reduce paper use and use of digital procedures for the management of the shop (e-mail, online banking and accounting documents in pdf), to use biodegradable products to clean the store, buy computers and printers with the EnergyStar label, recycle and / or dispose of ink cartridges and toner for printers and copiers, use rechargeable batteries, make any deliveries using modes of transport with low environmental impact.
7. Not only selling, but sharing a culture of sustainability
course, the main goal of any business initiative is the sale, but an eco-friendly shop that can really be called such, must also play an important role is the dissemination of culture sustainable and responsible consumption. E 'is therefore essential to help customers understand what it means to be truly eco-friendly and how you can lead a more sustainable lifestyle, including buying decisions in terms of environmental awareness. For example, it can provide customers with information lifecycle of products in a simple and understandable in order to assess what they buy on the basis of 'environmental impact.
possible steps to involve their customers and the future are many: from the organization of meetings with experts, workshops, exhibitions, sending a periodic newsletter, or perform environmental consulting services related to our field of activity: for example if ours is a furniture store, offering advice on how to decorate or renovate a green home (such as materials, such as improving energy efficiency, installing such devices). In this way we can for our customers become an important reference point. Of course, to properly carry out this role you must stay current on the issues to be sustainable and supported by motivated and well trained '.
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