Wilson Leather Goodwrench

One of the most emblematic of deafness is to be deficient in some way hidden. We must bear in mind that the hard of hearing people tend to hide this problem because they are of course helped by the poor visibility of the physical deafness. The hearing-impaired person is affected by his condition, his way of thinking. Develop a greater sensitivity and while this is necessary to compensate for the hearing impaired, the other involves a hyper-focus which tends to over-design aspects and details too small. This leads him to continuously review what's going on around him and make him understand the contradictions that fuel tensions, suspicion, uncertainty. Another aspect that makes the person weak of hearing lies in the sense of shame often experienced very strong. He prefers isolation (keeping active only the relations necessary) manifest and opting to aid initiatives since it involves the violation of a widespread taboo: talking about deafness. In Italy this has become a serious problem: on the one hand we are the country with the highest number of elderly and other sales of hearing aids are among the lowest in Europe. Not only that, in these numbers, there are certain honor, we find that (again in Italy) the largest number of hearing aids sold (or rather favorite), are very small, inserted into the ear cavity and called this invisible against the largest number of hearing aids even those who are head of sales in countries like Norway ! Part of the blame for this gap is also to advertisers. There are too many advertisements that, through me xing falsified and distorted, enhance product quality, but does not own, tricking the hearing impaired or promises conditions unattainable if not fake. The resulting difference between the advertisement and the customer becomes unbridgeable and sometimes you can not always fix it. This creates a very dangerous result of "negative word of mouth" that creates distrust and estrangement. In this area, so heavily influenced by aesthetics, there is need for "public service announcement, advertising a" social ". You should call the advertisements in a different way: no more advertising, but since communication must also say what can make a hearing aid and how do I use. It should attract attention. In fact, today the technology services for the hearing impaired, now have a rate of evolution similar to that in the computer market. On the one hand, the microchip is the master and, secondly, it has consolidated its commercial interest to this market. Here then vocalized text message appear, hearing aids without a battery or other adulteration incredible only a few years ago. It is worth being informed and above all not to tell anyone to lose the opportunity to hear e.